At The Wrap, Michael Calderone discusses a new initiative by Claremont McKenna College alumni David Dreier and Scott Woolley/.
With nearly 10 million people living in Los Angeles County, there will always be stories untold. Even the Times at its most robust, with a newsroom of roughly 1,200 staffers two decades ago, couldn’t comprehensively cover every community at every moment. But the cutbacks at the Times, and elsewhere, have revealed significant gaps in coverage that journalists and civic leaders are hoping to fill through a variety of models, both for-and-non-profit.
Forbes veteran Scott Woolley is co-founding and editing LA Reported, which launches on Jan. 8, and will utilize Substack as its primary distribution model. “Our plan is to publish a small number of deeply reported stories, written as lively and engaging narratives,” he told TheWrap. Woolley expects the outlet, which will rely on freelance writers, to cover housing, affordability, political malfeasance, transportation and public safety policy, as well as “some lighter pieces that don’t deal with such weighty topics but are just damn fun to read.”