Americans continue to register record-low trust in the mass media, with 31% expressing a “great deal” or “fair amount” of confidence in the media to report the news “fully, accurately and fairly,” similar to last year’s 32%. Americans’ trust in the media — such as newspapers, television and radio — first fell to 32% in 2016 and did so again last year. For the third consecutive year, more U.S. adults have no trust at all in the media (36%) than trust it a great deal or fair amount. Another 33% of Americans express “not very much” confidence.
Gallup first asked this question in 1972 and has measured it in most years since 1997. In three readings in the 1970s, trust ranged from 68% to 72%, yet by Gallup’s next readings in the late 1990s and early 2000s, smaller majorities of 51% to 55% trusted the news media. The latest findings are from a poll conducted Sept. 3-15, which includes Gallup’s annual update on trust in the media and other civic and political entities in the U.S. As has been the case historically, partisans have different levels of confidence in the media to report the news fully, accurately and fairly. Currently, 54% of Democrats, 27% of independents and 12% of Republicans say they have a great deal or fair amount of trust in the media. Independents’ trust matches the record low in 2022, while Democrats’ and Republicans’ are statistically similar to their historical low points.