On January 11-18, 2023, Generation Lab and Axios surveyed 824  young people, 18-29 years old, about career aspirations and priorities. 


  • Small, medium, and large businesses were roughly equally desired places to work (28%, 27%, and 31% respectively)
  • Nearly half of youth prioritize personal fulfillment and happiness, while only 8% prioritize societal impact
  • Just 14% of young people want to spend most of their career in government and non-profit sector.